Fonts

My first decision when deciding on what font to use for my magazine covers specifically was whether to have a serif font or a sans serif font. Though a serif font accentuates the higher detail in the typeface, for my audience and specific magazine I want a simple but elegant font so a serif font would not suit my needs for this product. Browsing the Adobe Gallery of fonts allowed me to filter what type of font I wanted and when I found a few which looked appealing and appropriate I tested out how I wanted to type and layout my fonts and what purpose I would use them for. 

For the first set I used the Baucher Gothic URW which has sharper edges and the spacing of the letters felt too close together and to try and improve it I warped the text into the flag setting on photoshop, however it still did not appeal to me so I moved on to the next font.  

The next font, (insert font), appealed to me for both a masthead and coverlines as I experimented with capitals and lower case as well as the weighting of the letters which created a wide variety with it. The spacing of the letters was easier to understand. Though this was a sans serif font there was still aspects of the serif with the thinner ends of the letters.  

The last font I tried, Condor, had the same thickness of the lines throughout which made it look best in italics, lowercase and thinner for coverlines and smaller information in text.  

Next I tried to colour the font with colour schemes I had made. Using the darker colours to go on the white background. Though all of the colours were different hues, none of them stood out on the background. I then created a new photoshop file using a dark background where instead I used the lighter colours. I came to the conclusion that these stood out more than the dark on light background so if my images are dark this will be the best option for my front covers. 





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